Laura Won’t Shut Up about Her Fellows at Indies United Publishing House
My website is primarily focused on sharing my books, obviously, but I’m also using it to highlight the works of my fellow writers who are a part of Indies United Publishing House.
Our publishing co-op makes it possible to many of us to realize our dreams of becoming published writers.
And, look, it’s hard to write book. You have to go over it with a fine-tooth comb before you even send it to your editor. And then you do it again and again and again and again, etc.
But award-winning writer Lisa Towles doesn’t shy away from hard work. She’s written FOURTEEN books, including her most recent addition, The ME Factor. That kind of dedication to the craft needs to be celebrated, so I’ll put off talking about me for today. Shocking, I know.
Let’s learn about The ME Factor!
The Me Factor: Your Secret Weapon for Author Visibility
Four million new books enter the market every year. Visibility in that chaos requires more than tactics—it requires strategic clarity. And your unfair advantage isn’t another platform or promotion trick. It’s you.
In her book, Towles provides the framework authors have been missing. Instead of starting with tactics, she begins with identity: the ME Factor formula that defines your authentic author positioning. From there, she guides authors through market intelligence, brand positioning, platform analysis, and content strategy—translating business frameworks into real tactics authors can use.
Perfect for self-published authors drowning in tactics, traditionally published authors seeking platform growth, and business executives writing their first book.
Towles’ background brings a rare trifecta: an MBA, 18 years in corporate communications, and 14 published books. Bridging business rigor with creativity, she understands sophisticated marketing, business frameworks, and what authors need most.
This isn’t another marketing checklist. It’s Identity meets Market Intelligence – which will make you not just visible but memorable to the readers who matter most – to your book, your brand, and your legacy.
If you loved the tactics in Your First 1000 Copies and StoryBrand but are searching for a framework, The ME Factor delivers—the strategic WHY and permission to show up as yourself. Visibility without facade. Impact without pretense.
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Laura DiNovis Berry | Author 
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